BLUES RADIO - KING BISCUIT TIME! - The King Biscuit Time Radio Show is the longest running daily radio broadcast in history. First broadcast on November 21, 1941, King Biscuit Time featured legendary Blues artists Sonny Boy Williamson and Robert Jr. Lockwood playing live in the studio. The original band, the King Biscuit Entertainers, often included boogie pianist Pinetop Perkins and James Peck Curtis on drums. The show was named after the locally distributed King Biscuit Flour. Pass the biscuits, it's King Biscuit time! But no one could anticipate the impact this 15-minute Blues show would have on American music. The broadcast from KFFA in Helena, AR, stretched across the Delta and reached a generation of Blues artists that would later inspire the Rock n' Roll revolution.

Before BB King became a Blues deejay, and long before he became 'The King of The Blues', he listened to the show. The award-winning program has aired more times than the Grand Ole Opry, and has outlasted American Bandstand by at least a generation. On May 24, 2002, King Biscuit Time was broadcast for the 14,000th time. This appears to be a record for any radio show ever broadcast.

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"Being on a plantation you had an hour off for lunch. So, I would come out of the field at noon. Sonny Boy Williamson would come on about 12:15. So, we had a chance to listen to live music from one of the guys I liked a lot, Sonny Boy Williamson. And KFFA was the only station in the area at that time that played music
by black people."
- BB King
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"That was my show!" says Levon Helm, legendary drummer for The Band, who was inspired to play drums by listening to the program as a child growing up on the Mississippi. "It was on every day at 12:15.
I could always find 15 minutes. I had time to get off work, eat lunch, and still get to a radio. I could go back to Habi's Cafe and get a box of milk and three donuts for a dime" recalls Helm, who would sit in the studio daily and watch the show. It was the show's regular drummer, James Peck Curtis, who inspired Helm to take up the instrument. "I would walk down the street to the bank building and ride the only elevator in eastern Arkansas, go up to the fifth floor, and watch King Biscuit Time live.". The staff is committed to preserving the legacy of the past by promoting the artists and events of today. This is the team that wakes up every day with one thought,
'Pass the Biscuits, it’s King Biscuit Time!'

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